Judy Sehling is a MASTER CERTIFIED NEGOTIATION EXPERT (MCNE)®

Real Estate’s Premier Negotiation Designation….

Negotiation Tips:

• Only the Seller & Buyer are parties to the contract and make decisions.
• Consider today’s market.
• Offers are generally a starting point for negotiations; the goal is for the two parties to agree on price, terms & conditions.
• All contracts must be in writing, all changes initialled by all parties.
• Negotiations should not be taken personally.
• There is a “right of rescission” – any offer may be verbally revoked BEFORE written acceptance.
• Sellers should not “hint” or give advice during negotiation/presentation of the offer – all discussion should be in private between the sellers and their listing agent, after presentation of the offer.
• Buyers or Sellers should not discuss the offer with other parties until the deal is firm.
• There are 3 choices for response to an offer:
  
  • acceptance
  • rejection
  • counter offer
• The “ceiling price” is as high as the Buyer will go; the “floor price” is as low as the Seller is willing to go.
• Price is not the only important point; consider completion and possession dates, as well as other terms & conditions.
• The property will continue to be actively marketed until all subjects are removed.

We believe in negotiating strong, enforceable contracts. Period.